How I encouraged my clients to attend CiviCamp Birmingham
I've been providing CiviCRM services to clients for nearly 10 years but they've never come to an event. So I CiviMail'ed them the following to explain why I thought they should come. One client thought the way I'd explained things was "so useful it should be on the web", so I'm posting it here
Dear {contact.first_name},
There's a CiviCRM training/mini-conference event in Birmingham on 3 March - please consider coming to it. Please invite other colleague(s) as appropriate.